Selling Made Simple
Michael P. Barry

Copyright 2000, 2001
International Standard Book Number: 0-615-11255-2
Library of Congress Catalog Card Number: 01-131364

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Selling is one of the oldest professions that has been in existence since the beginning of man. Selling is something that all of us do subconsciously every day.

McDonald's sells our kids on getting the "Happy Meal" toys, and kids sell their parents on going to McDonald's. Wives sell their husbands on new home furnishings, and husbands sell their wives on weekend golf outings with the guys.

Personal selling skills are tools that most of us have acquired by accident, without any training whatsoever. Professional selling skills, on the other hand, are mastered only through formalized education, training and continual reinforcement.